An examination of the properties revealed unique motifs at each individual location, but all within a unified environment – one built on chic design and upscale ambiance. Working closely with EMM Group’s interior design team ICRAVE to ensure a cohesive brand story, we’ve been able to capture this paradox in its essence through brand design and creative collateral, all designed to tell the story of the venue itself.

Elegant, simple designs keep EMM Group’s collateral assets in-line with both the overall brand message and the theme of their specific source.  Each logo design and corresponding creative collateral asset exudes effortless luxury and complements the mission of the venue.

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  RJW was able to create a workable template that allows each restaurant to update and re-print menus while remaining inline with the established creative standard.

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  An array of illustrative assets gives Catch’s creative collateral depth, building a story for the contemporary seafood restaurant.

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  Taking EMM Group uptown for the first time, RJW positioned Lexington Brass as a contemporary take on the classic brasserie.

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  RJW facilitated EMM Group’s first step into the hotel world - A collaboration with international hotel brand W Hotels.

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  An old-school American Steakhouse with a modernized feel, Abe & Arthurs logo and creative assets serve as homage to a bygone era when the restaurant’s two namesakes set out for a better life in New York.

OVERVIEW

Eugene Remm and Mark Birnbaum along with business entrepreneur Michael Hirtenstein founded EMM Group, one of New York’s most successful restaurant and nightlife management companies, in 2006. EMM Group approached RJW when both the hospitality company was in its infancy. At the relationship’s conception, RJW was tasked with simple invitation design and marketing collateral. Since then, the relationship has grown to encompass logo design and brand development, creative direction, digital strategy and strategic partnerships. The goal of the partnership has evolved, in step with the with the hospitality group, to where it is today: unify EMM Group’s various restaurants and clubs under a single brand identity.

Design: RJW works in a variety of mediums, including print, digital and out of home. Graphic design interns will have the opportunity to touch several if not all of them and learn about the associated production process. Related skills like photography and filmmaking are extremely valuable as each project has its own unique requirements. Essentially, if you’re creative, we want to hear about it.

Digital: Spend most of your time in front of a computer? Us too. Whether you study computer science, tweet 50 times a day or dream in website form, you’ll fit in with our digital squad. Interns in this department will have the opportunity to learn about web development, social media management and digital marketing strategy.

Accounts: Life as an Account Executive involves managing client relationships and as well as the projects they task us with. Fancy yourself a proto Pete Campbell? Is your Blackberry surgically attached to your head? Accounts Department interns will  learn about managing client relationships as well as being an all-around marketing rock star.

College credit is available – Interns will be assigned a final project incorporating all of the skills they will develop throughout the program.

For more information, please contact opportunities@rjwcollective.com.

- Project management of digital and non-digital initiatives

- Facilitation of client communications

- Developing and managing project/client timelines and deadlines with all functional teams

- Ensuring that company procedures are followed

- Leading new business proposals and responses and crafting project proposals, budgets and timelines

- Running and managing client meetings and phone calls

- Maintaining good relations with all clients

- Handling all incoming creative and other requests from current and prospective clients

Desired Skills/Experience

The Account Executive should show strengths in

- Marketing and Brand strategy – traditional and digital

- Understanding elements of graphic design, digital mediums (especially social media)

- Literacy in digital development (knowledge of coding languages and development timeline creation)

- Strong organizational project management, event production, and copywriting skills

- Excellent written and verbal communication as well MS Office knowledge

- Bachelor’s degree plus minimum 2 years of experience required

Additional

Experience in the advertising, media and/or technology industries, as well as a deeper knowledge of digital media and digital marketing strategy is preferred.

For more information, please contact opportunities@rjwcollective.com

The senior visual designer should have:

- 3+ years of experience in both print & digital design and art direction, creating large scale websites, applications, products, photography art direction and campaign ideation.

- A strong understanding of grid systems and an impeccable sense of typography and graphic design

- A conceptual thinker that can oversee their vision from concept to execution/production

- Stellar communication and presentation skills is considered a great resource

- Must be proficient in Adobe Creative Suite

- Obsessed with our world, someone who is constantly learning and looking at what’s new

- Copywriting skills a bonus

- Able to work in a fast paced environment

- Ability to be self-driven on projects

- Understanding of prioritization and the ability to shift multiple projects at one time.

LACOSTE’s digital presence needed a major facelift, and that’s exactly what we gave it. A blog that looks, feels and reads more in-line with the brand ethos and a rejuvenated social presence led to an overhaul of all things LACOSTE digital. The result? Vastly improved LACOSTE’s digital visibility, brand equity and a cohesive identity across all of the brand’s messaging points.

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  To ensure the new line’s ability to reach its target demographic, we helped LACOSTE launch its first digital initiative in the US - LACOSTE L!VE’s blog.

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  We developed blog content around culturally relevant trends—music, fashion, art, technology, events and openings, all designed to provide fresh and informative content for those who are, and strive to continue to be “in the know.”

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  RJW developed strategic promotions and activations to garner the right followers and followed the right people to encourage active engagement and brand interaction.

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  We think they speak for themselves. The LACOSTE L!VE blog saw a 624% increase in unique blog hits within first week, and within the first month it saw a 2450% increase, jumping from 57 to 1454 unique hits.

RJW brings LACOSTE opportunities from its extended network, granting access that no other agency can provide. Always on top of the most relevant cultural trends, RJW crafts partnerships that are on-brand, connect to the right audience, and result in compelling content.

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  Partnering LACOSTE with thefeast.com to play host to a panel discussion with celebrity chefs from around the country at the New Gansevoort supported the launch of the new LACOSTE store opening in the hotel, building brand visibility and functioning as a precursor to what would come next.

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  Building on the reputation we’d established with thefeast.com panel discussions, we we were able to MAKE? LACOSTE a serious presence at South Beach Wine & Food Festival, gifting all of the celebrity chefs with branded LACOSTE polos, building brand visibility in yet another culturally relevant arena.

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  Just Jared Studio Presented by LACOSTE brings the celebrity of actors and musicians to the LACOSTE brand, spotlighting it across targeted consumer landscapes.

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  For the summer of 2011, we brought LACOSTE to The Hamptons, partnering with EMM Group to host some of the brightest names in the worlds of fashion, art, film and music, reshaping and retooling brand identity.

551 Madison Avenue,
New York, NY 10022

www.rjwcollective.com

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